Alma Regions – A new look for 20+ newspapers

Alma Regions is the biggest local newspaper publisher in Finland. They had 4 big regional newspapers and 20+ local newpapers, which all had their own look and feel in their marketing. The challenge was to do a design which would work for all the newpsapers marketing. The design should also be easy enough; it should be doable by even a first day trainee at a local newspaper. The end result was a 100 pages style guide and various template for helping out the designers to make coherent designs in a very fast paced environment. At the same time we renewed product pictures with a fresh set of almost 20 3d renderings to be used on the website and advertising.

Top: A few pages from the brand manual.

A collection of ads made with the new look.

Few samples of new easy-to-update 3d product pictures. Every time there is a design change in the websites there are over 200 different pictures to be made – with these new pics the update process takes only fraction of time compared to the old process.

Bottom: Old print ads versus new look from various Alma Regions newspapers.

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