BLOK – Real Estate Revolution

I worked as a Head of Brand Marketing for Blok Real Estate Startup. Blok wants to revolutionise Finnish real estate market with a new service, in which the seller shows the home by him/herself, and Blok takes care of the rest – the commission being only 0,75 %. (The normal commission is around 3.6 %) I was responsible for the marketing strategy, messages, creative direction, brand image and advertising in both analog and digital domain. The main challenge was to make brand known, distinct, beliavable, and interesting. The usp on the campaign was price, as the savings are really remarkable when selling through Blok. We made several examples of what you can get just by opening your front door to the buyers by your self. In short period from December to April we achieved a significant raise in incoming apartment, almost tripling the amount of incoming apartments per month from 39 apartments per month to 109 apartments per month. (The brand awareness part is still under study, I will update the info for that soon.) Graphic design was made by Sami Hakkarainen and 3D Illustrations by Boutique Helsinki. Soudwork for films by Silencio.

Facebook / Youtube videos.

Instagram posts

Digital outdoors

Redesigned website.

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